Networking: the complete guide

What is networking?

Networking is the process of building a web of professional relationships that can provide information, advice, referrals, support, and opportunities. It's not about collecting business cards—it's about building genuine connections.

The best networkers think long-term. They help others without expecting immediate returns. Over time, these relationships compound into one of the most valuable professional assets you can build.

Why networking matters

• →Most jobs aren't posted. Studies suggest 70-80% of jobs are filled through networking. The hidden job market is real.
• →Referrals get hired. Candidates with internal referrals are 4x more likely to be hired than cold applicants.
• →Information travels through networks. Opportunities, insights, and advice flow through relationships, not job boards.
• →Your network is career insurance. When things go wrong (layoffs, bad bosses), your network is often what saves you.

How to network effectively

1. 1Lead with curiosity. Ask questions, be genuinely interested. People love talking about themselves and their work.
2. 2Give before you ask. Share resources, make introductions, offer help. Build goodwill before you need it.
3. 3Follow up meaningfully. After meeting someone, send a note. Reference something specific from your conversation.
4. 4Stay in touch. Relationships require maintenance. Share articles, congratulate achievements, check in periodically.
5. 5Be specific when asking. "Can you help me?" is vague. "Do you know anyone who hires product managers at fintech startups?" is actionable.

Key takeaways